The Matrix comparisons aside, the debut of the new Toshiba commercial ‘Time Sculpture’ has been causing quite a buzz across Social Media.

Using a progression of the ‘bullet time’ technique made famous by the aforementioned blockbuster and filmed using 200 Gigashot camcorders arranged on a special rig recording a massive 20 terabytes of data which took over 336 continuous hours to process, a number of bloggers have commented just how cool the whole things looks.

If you’ve not seen it yet you can do so here. Although equally watchable is “The Making of Toshiba Timesculpture” which provides an interesting insight into exactly how the whole thing was put together with interviews with the team behind the ad.