Die Computerindustrie hat das Zeitalter des Style erreicht – es dreht sich jetzt nicht alles nur noch um schöne Farben, Formen und dergleichen – aber die Zeiten als sich monotonen Laptopklötze in Computershops aneinander reihten sind vorbei.
2006 meinten noch 12% der Kunden, dass Sie sich genau so viele Gedanken über das Aussehen ihres Laptops machen wie über die Funktionalität – 2007 waren es schon 23%.

Wie passt sich der Markt diesem Wandel an?
Nach JP Gownder von der US-Meinungsforschungsagentur Forrester – hauptsächliche durch die Konzentration auf folgende Punkte:
1. Ästhetik
2. Benutzeroberfläche
3. Funktionalität – Ergonomie
4. Die Emotionen hinter dem Projekt
5. Anpassung an Kundenwünsche

Das “Zeitalter des Styles”, sagt er, “ist zweifelsohne bei uns angekommen.” – und dass 54% der Nordamerikaner meinen, dass Style einer der wichtigen Faktoren ist, wenn Sie einen PC kaufen, unterstreicht dies.

The PC industry has entered the age of style – it’s not all about ‘pretty colours, lights and such’ – but the days of bulk-built laptops sitting in rows in computer shops are gone. In 2006 12% of consumers said they cared as much about the look of their laptop, as how it worked – by 2007 it was 23%.

So how is the market to accommodate this shift – well, primarily by concentrating on these 5 topics according to JP Gownder, from American research company Forrester

1. Aesthetics
2. Interface
3. Functional – ergonomics
4. The emotion behind the project
5. Customisation

“The age of style”, he says, “is undeniably upon us” – and with 54% of North Americans suggesting that style was a major factor when purchasing a PC, the figures match up.

Hands up who’s excited by Solid State drives! Good work – now read on, for remarkable news is afoot. 

For, you see, Mr. Shozo Saito of Toshiba has revealed at a recent Japanese seminar that not only are his company hoping to ‘flesh out’ their line of SSD discs within the next few years, but plans are afoot to offer drives with as much as 512GB of room packed into their sleek drives.

Mr. Saito went further, expecting “a full quarter of laptops sold in 2011 to come equipped with an SSD” – which is extremely exciting news, considering that the first decade of the noughties is rapidly crashing to a close. Engadget were clearly excited, expressing their sentiments sublimely into a single sentence: “Move over Samsung — that 256GB SSD you’ve been touting is now half as cool as it used to be”